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Privacy Notice

Last Updated: May 5, 2025

This Privacy Notice explains how FuelRyte LLC (“FuelRyte,” “we,” or “us”) collects, uses, stores, and shares your information when:

· You visit our website or any other digital platform where this Privacy Notice is posted (“Sites”);

· You purchase or otherwise engage with our products and services (“Products”);

· You communicate with us by email, text, chat, or telephone (“Communications”); and/or

· We interact with service providers, business partners, governmental agencies, and other third parties to collect and otherwise process your information (“Third Parties”).

This Privacy Notice supplements and is incorporated into our Terms and Conditions. If you have any questions about this Privacy Notice, please contact us by emailing support@fuelryte.com or writing to FuelRyte Privacy Notice, FuelRyte LLC, P.O. Box 1615, New Canaan, CT 06840

1. Information We Collect.

We may collect or receive information about you when you access our Sites, purchase or engage with our Products, and engage in Communications with us, such as by registering an account, making a purchase, submitting a product review, participating in a promotion, engaging with our customer support team or otherwise interacting with us. The information we collect depends on the products or services you use as well as your device and account settings. Not all categories of personal information will be collected or received about each user. The information we collect may include:

· Basic Identifying Information. Information we collect from you directly, such as name, physical address, email address, phone number, username, and other similar identifiers, so you can make purchases and engage in Communications with us.

· Device and Other Online Identifiers. Information we or our Third Party partners may collect automatically when you engage with our Sites and Products or engage in Communications with us, such as your device identifier, internet protocol (IP) address, cookies, beacons, pixel tags, and other unique identifiers. For more information, see our Cookie Notice below.

· Payment Information. Information such as your payment card number and other payment data that permits you to purchase our Products. We and/or our Third Party payment service providers may collect this information directly from you.

· Internet or Other Network Activity. Information such as your browsing or search history and other information regarding your interactions with our Sites, Products, emails, and advertisements. We may collect this information automatically from your devices, from you directly, and from our Third Party partners.

· Geolocation Information. Information that allows us to determine your location, such as zip code, so we can determine where to ship our Products, what Products to offer you, or what retailer is closest to you. We may collect this information from you directly or automatically from your device when you engage with our Sites.

· Commercial Information. Information such as the nature of the Products you’ve considered on our Sites, your purchase history, your return history, and your product reviews. We collect this information from you directly or automatically from your device when you engage with our Sites.

· User Content. Information such as your Communications with us and any other content you provide, like social media profiles, photographs, images, videos, survey responses, comments, product reviews, and testimonials.

2. How We Use Personal Information.

We may use your personal information to:

· Support our core business functions, such as fulfilling your orders, internal business process management, authentication, loss and fraud prevention, and public safety functions;

· Communicate with you about our Products;

· Improve our Products and Sites;

· Maintain your account;

· Improve our marketing and promotions;

· Conduct statistical and other business analysis of the usage of our Sites, Products, and Communications;

· Contact you;

· Resolve disputes, investigate problems, and enforce our terms; and

· Perform a business transaction, such as a merger, acquisition, sale of assets, bankruptcy, or related transactions.

3. How We Disclose Your Personal Information.

We may disclose your personal information in the following circumstances:

Within Our Corporate Organization. We may disclose your personal information within our corporate organization.

To Certain Third Parties. We may disclose or make available your information to certain Third Parties, such as service providers, business partners, payment processing partners, partners that facilitate billing, shipping, and customer service, third-party auditors and law firms, marketing and advertising networks, internet service providers, data analytics providers, companies that help debug and identify and repair errors that may impair the functionality of our Sites, and companies that help protect against malicious, deceptive, fraudulent, or illegal activity.

In A Business Transfer. We may disclose or make available your information as part of a business transaction, such as a merger or acquisition, joint venture, corporate reorganization, financing, or sale of company assets. In the event of insolvency, bankruptcy, or receivership, we may transfer your information to third parties as a business asset in the transaction.

For Legal and Protection Purposes. We may disclose your personal information when required by law or legal process, or when we believe doing so will help to protect the safety, property, or rights of individuals or of our company. For example, we may disclose your personal information:

· to enforce or apply agreements;

· to protect our rights or interests, property, or safety or that of others;

· in connection with claims, disputes, or litigation;

· to protect users of our Sites and our service providers or partners from fraudulent, abusive, unlawful, or otherwise improper use of our Sites; or

· to facilitate or verify the appropriate calculation of taxes, fees, or other obligations due to local, state, or federal governments.

With Your Consent. We may disclose or make available your information with your consent.

4. Cookies and Other Tracking Technologies.

We may collect information through cookies and similar tracking technologies:

· “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

· “Log files” track actions occurring on the Sites, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

· “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Sites.

Third Party Analytics Partners. We work with Third Parties to engage in analytics, auditing, research, and reporting on the Sites. These Third Parties may use tracking technologies to collect information regarding your usage of the Sites as described in the above section titled Information We Collect. We currently use the services of the following Third Party analytics partners:

Interest-Based Advertising. We work with Third Parties who provide advertising services that are targeted based on a user’s online activities across websites and devices over time (“Interest-Based Advertising”). These Third Parties may use tracking technologies to collect information about your activities on the Sites on your current device and combine it with information about your activities on other websites and devices. These Third Parties may collect such information using server logs, cookies, web beacons, tags, pixels, cross-device linking, and similar technologies. For example, our Third Party advertising partners may use the fact that you visited our Sites to target advertising to you on other websites on your current device or on other devices you use. We currently use the services of the following Third Party advertising partners:

5. Security Measures.

Although no system or website can guarantee the complete security of your personal information, we take commercially reasonable steps to protect your information in accordance with applicable laws and regulations and industry standards.

6. Retention Period.

We keep your personal information for as long as necessary to carry out the purpose for which it was collected, our business needs, and our legal and regulatory obligations. If we dispose of your information, we will do so in a way that is secure and appropriate to nature of the information subject to disposal.

7. Links to Third Party Sites and Widgets.

Our Sites may include links to websites that are owned or operated by Third Parties. Our Sites may also display third party social media network widgets such as buttons or similar mechanisms from Facebook, Instagram, TikTok, X, and YouTube. These third party websites and widgets are provided for your information and convenience, operate independently from us, and are subject to their own privacy policies. This Privacy Notice does not cover the practices of those third party websites or social media networks. We encourage you to review the privacy policies of those third party websites and social media networks to understand how they collect and use information.

8. Your Choices.

Opt-Out of Promotional Email Messages. To opt out of promotional emails from us via email, please update your email preferences in your account settings on our Sites or email us at support@fuelryte.com.

Opt-Out of Text Messages. To opt out of text messages from us, reply STOP to text messages sent. Message and data rates may apply.

Opt-Out of Subscriptions. To opt out of subscriptions, please email us at support@fuelryte.com.

Removing Content From Our Sites. You can request that we remove content or information you have posted on our Sites via an email to support@fuelryte.com. Please note that even if we remove your content, historical copies of the content may remain on our systems.

Opt-Out of Interest-Based Advertising. Sharing of personal information for targeted advertising based on your interaction on different websites may be considered “sales,” “sharing,” or “targeted advertising” under certain U.S. state privacy laws. Depending on where you live, you may have the right to opt out of these activities. If you would like to exercise this opt-out right, please click the “Your Ads Privacy Choices” link at the bottom of our Sites. You may also exercise your right to opt-out of online tracking technologies by using the Global Privacy Control (GPC) on the browsers and extensions that support such a signal. If you choose to use the GPC signal, you will need to turn it on for each supported browser extension you use.

US State-Specific Rights: Applicable state data protection laws may provide you with certain rights, such as the right to submit requests to know/access, delete, correct, opt-out of the sale/sharing of your personal information, limit the processing of your sensitive personal information, and appeal from decisions regarding the same. We will handle any requests to exercise your rights in accordance with applicable law. You can contact us about such rights via an email to support@fuelryte.com. You have the right to exercise the above rights without being discriminated against. These rights may be limited in some circumstances by applicable law.

California Shine the Light Law: Our customers who are California residents have the right to request information from us once per calendar year regarding the customer information we share with third parties for the third parties’ direct marketing purposes. To request this information, please write to: FuelRyte LLC, P.O. Box 1615, New Canaan, CT 06440, and include the phrase “Request for California Shine the Light Information” in your written message.

9. Children.

Our Sites are directed to adults. and we do not knowingly collect the personal information from children under the age of 18. If you are the parent or guardian of a child under the age of 18, and you believe your child has provided their personal information to us, please contact us at support@fuelryte.com.

10. Cookie Notice.

See Cookie Notice.

11. Updates.

We may change this Privacy Notice from time to time. We will notify you about changes to this Privacy Notice, as appropriate under applicable law, which may include notice posted on the Sites or in Communications with you.

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